Internet Marketing

There have been two schools of thought surrounding web design since websites first became a commercial necessity:

1. What good is a site if no one finds it?
2. What good is a site if no one uses it?

This has largely been a debate between programmers and designers. Programmers emphasize a strategy  where they can contribute most: simple text based construction that keeps the site’s content “search engine friendly” and consequently deliver visitors to the site. Designers endorse their own skill set by advocating marketing-centric, visually appealing sites that compel visitors to take action. Often, these two concepts/departments can be diametrically opposed and often takes focus away from the main core goal that both share – a website with lots of satidified visitors. Instead in becomes an internal battle of wills.

At its core, an Internet Marketing Strategy should do both of these things:

1. Drive traffic to the site
2. Get visitors to commit to a call to action

Neither of these steps should be neglected, unless you have a specific reason. Internet Marketing Strategy is about driving traffic to your site (via SEO ((search engine optimization)) and web advertising) and converting site visitors into customers (via usability, marketing, and analysis of convergence metrics). IMP (Internet Marketing Program) from Eclectic Studios is a systematic process of evaluation, goal setting (word choice), SEO, marketing, usability research and testing, and analysis goal conversion effectiveness. By evaluating site goals, traffic patterns, and the effectiveness of existing web based materials, we can systematically improve the use of Internet Marketing dollars to provide a real return on your Internet Investment.